Media Kit
Everything editors and journalists need to tell the Velaine story. Brand overview, product details, and press contact below.
Brand Overview
Velaine is a luxury lifestyle brand built on silk velvet and natural fibres. Founded in 2026, Velaine operates direct-to-consumer and spans six distinct worlds: intimates, cool basics, event dressing, home, body, and fragrance. Each world is unified by a single material philosophy — that what touches your skin should be intentional. The brand's hero materials, including Italian silk velvet sourced from Como and 22-momme mulberry silk, are chosen for their feel, longevity, and quiet presence rather than trend.
Key Facts
Founded
2026, Melbourne, Australia
Business Model
Direct-to-Consumer (DTC)
Category
Luxury Lifestyle — Intimates, Basics, Home, Body & Fragrance
Material Philosophy
Silk velvet & natural fibres. Como, Italy sourcing for silk velvet. 22-momme mulberry silk.
Launch Hero Products
Silk Velvet Bralette — $128
Silk Pillowcase Pair — $89
Silk Velvet Throw — $295
Positioning
Intentional luxury at the intersection of wearables, home, and personal care
Hero Products
Founder
Founder & Creative Director
Suzana Francis founded Velaine in 2026 with a single conviction: that the materials we live in daily — what we sleep in, what touches our skin, what we wrap around ourselves at rest — deserve the same level of intention we give to the things we wear in public.
Drawing on a background in luxury textiles and a long-held dissatisfaction with how the industry separates intimates from home from body, Suzana built Velaine as a unified world rather than a product category. The brand is built on material intelligence first — silk velvet, mulberry silk, natural fibres — and aesthetic restraint second.
Velaine is based in Melbourne, Australia, and operates as a direct-to-consumer brand with a global customer base from launch.
Press Enquiries
For editorial requests, product samples, interview enquiries, and high-resolution imagery, please reach out directly. We respond to all press enquiries within 48 hours.
velaine@polsia.appPlease include your publication, deadline, and the nature of the request.